Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data. Continue reading “Ditch the Guesswork: How Data Can Transform Your Marketing Game”
Author: Tiger Printing Group
Crafting Copy that Converts: Details Matter
When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you’re fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference. Continue reading “Crafting Copy that Converts: Details Matter”
The Right Way to Use Bullet Points
When you look at any printed material, what catches your attention first? Often, it’s the bullet points. These concise and impactful lists naturally draw the eye, making them a key element in any layout. Continue reading “The Right Way to Use Bullet Points”
Still Hesitating on Personalization?
While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Research found that if you aren’t personalizing your direct mail, you’re at a competitive disadvantage. Continue reading “Still Hesitating on Personalization?”
How Positive Messaging Can Elevate Your Brand
In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness, compassion, and optimism resonate with today’s consumers. Here are five strategies to infuse positivity into your print and digital designs. Continue reading “How Positive Messaging Can Elevate Your Brand”
7 Tips for Big Results on a Small Budget
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. Continue reading “7 Tips for Big Results on a Small Budget”
Motivate Consumers With Direct Mail – From Perusing to Purchasing
In today’s digital age, does direct mail still have the power to influence buyers’ decisions? According to research from the United States Postal Service, the answer is yes. Eighty-nine percent (89%) of mail recipients say that relevant direct mail has moved them to take some kind of action. Continue reading “Motivate Consumers With Direct Mail – From Perusing to Purchasing”
Why Do Customers Join Loyalty Programs? It Might Not Be Why You Think
When you pass colorful signage promoting a store’s loyalty program or receive a postcard reminding you to redeem the rewards points you’ve earned from your favorite brand, does this prompt you to think about the benefits of your own loyalty program? If not, perhaps it should. Continue reading “Why Do Customers Join Loyalty Programs? It Might Not Be Why You Think”
Generational Targeting: Age Isn’t Just a Number
The average person sees thousands of marketing messages every day. When the stack of mail lands on their kitchen counters, how do you make sure they pay attention to yours? Targeted, relevant content! One of the most effective ways to do this is targeting by generation.
Continue reading “Generational Targeting: Age Isn’t Just a Number”
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your efforts, you may wonder about the terms “omnichannel marketing,” “multichannel marketing,” “cross-channel marketing,” and “integrated marketing.” What are the differences between them? Is one approach better than another? Let’s take a look and find out. Continue reading “Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing”