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In today’s digital age, when emails and social media dominate marketing communication, sending a physical postcard can be a refreshing and impactful way to connect with customers or prospects. With postcards offering limited space to communicate your message, however, the headline plays an out-sized role. It must grab the reader right out of the gate. Continue reading “7 Tips for Creating Headlines that Work” →

More than 92% of U.S. businesses use social media for marketing. You may be one of them. But how intentional are your efforts? How should you be integrating social media with your other channels, such as print and email? Before answering that question, it’s important to understand the role social media plays so you can put it in its proper place. Continue reading “Is It Time to Get Your Social Media On?” →

Did you feel that? It was a seismic shift in the future of packaging. It’s new legislation that does the following: Continue reading “Stay Ahead of the Curve! Switch to Paper-Based Packaging” →

We all know that personalizing your print marketing materials with someone’s name yields higher open and click-through rates. But have you ever wondered why? It has to do with the way our brains work, and it’s why name personalization will remain part of the marketing landscape for years to come. Continue reading “The Science Behind Why Name Personalization Works” →

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. Continue reading “The Power of Print: Why Reading on Paper Still Matters” →

We’ve all been hearing about the use of artificial intelligence (AI) programs like ChatGPT to write marketing copy. Often, the focus is on digital channels like email, social media, and the web. But as we will see, AI’s greatest benefits may be for print. Continue reading “Why AI and Print Are a Great Pair” →

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data. Continue reading “Ditch the Guesswork: How Data Can Transform Your Marketing Game” →

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you’re fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference. Continue reading “Crafting Copy that Converts: Details Matter” →

When you look at any printed material, what catches your attention first? Often, it’s the bullet points. These concise and impactful lists naturally draw the eye, making them a key element in any layout. Continue reading “The Right Way to Use Bullet Points” →

While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Research found that if you aren’t personalizing your direct mail, you’re at a competitive disadvantage. Continue reading “Still Hesitating on Personalization?” →