Between half and three-quarters of U.S. consumers belong to a loyalty program. Shoppers love these programs because they earn points and redeem offers. Businesses love loyalty programs because they keep customers coming back, driving increased customer value. Simply put, loyalty programs are a win-win—a successful program that benefits everyone. Continue reading “Loyalty Programs Benefit You and Your Customers”
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Do You Have These Three Data Types?
We all know how important it is to create targeted, relevant communications that increase customer engagement and boost sales. That means data, but what kind? There are three types of data, and for the best results, you want a mix of all three. Continue reading “Do You Have These Three Data Types?”
Motivate Consumers With Direct Mail – From Perusing to Purchasing
In today’s digital age, does direct mail still have the power to influence buyers’ decisions? According to research from the United States Postal Service, the answer is yes. Eighty-nine percent (89%) of mail recipients say that relevant direct mail has moved them to take some kind of action. Continue reading “Motivate Consumers With Direct Mail – From Perusing to Purchasing”
Create Retail Packaging That Stands Out in Less Than a Second
Your product packaging has less than two seconds to make an impression. Often, it’s less than one second. That’s not a guess, it’s backed by eye-tracking research that reveals exactly how shoppers interact with retail shelves. Continue reading “Create Retail Packaging That Stands Out in Less Than a Second”
5 Surprising Ways to Market with Packaging
If you are selling products on the retail shelf, packaging is one of your most important faces to market. When buyers are making a decision between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to purchase another. Continue reading “5 Surprising Ways to Market with Packaging”
For True Personalization, Look Beyond Demographics
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing deliver between 5x and 8x return on their marketing spend. Continue reading “For True Personalization, Look Beyond Demographics”
Age Is More Than a Number
The average person sees thousands of marketing messages every day. When the stack of mail lands on their kitchen counters, how do you make sure they pay attention to yours? Targeted, relevant content! One of the most effective ways to do this is targeting by generation. Continue reading “Age Is More Than a Number”
7 Tips for Creating Headlines That Command Attention
In today’s digital age, when emails and social media dominate marketing communication, sending a physical postcard can be a refreshing and impactful way to connect with customers or prospects. With postcards offering limited space to communicate your message, however, the headline plays an out-sized role. It must grab the reader right out of the gate. Continue reading “7 Tips for Creating Headlines That Command Attention”
Data Proves Direct Mail Drives Online Sales
In today’s digital world, direct mail might seem like a relic. Who’s checking their mailbox when they have a phone in their hand? But here’s the reality: Direct mail is a powerful tool for driving people online. Continue reading “Data Proves Direct Mail Drives Online Sales”
The Ancient Roots of Today’s Paper-Based Packaging Craze
With today’s emphasis on recyclability in marketing and packaging materials, it’s almost hard to conceive that it wasn’t always this way. Continue reading “The Ancient Roots of Today’s Paper-Based Packaging Craze”
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