In today’s digital world, direct mail might seem like a relic. Who’s checking their mailbox when they have a phone in their hand? But here’s the reality: Direct mail is a powerful tool for driving people online. Continue reading “Data Proves Direct Mail Drives Online Sales”
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The Ancient Roots of Today’s Paper-Based Packaging Craze
With today’s emphasis on recyclability in marketing and packaging materials, it’s almost hard to conceive that it wasn’t always this way. Continue reading “The Ancient Roots of Today’s Paper-Based Packaging Craze”
Information Retention: How Our Brains Prefer to Read in Print vs. Digital
Research shows our brains still prefer information on paper.
Continue reading “Information Retention: How Our Brains Prefer to Read in Print vs. Digital”
Pro Tips: Designing for Print in a Digital World
In today’s world of websites, social media, and mobile apps, digital design often takes center stage. But as more brands rediscover the value of print—for its permanence, tactile presence, and credibility—it’s important for designers to understand it. Designing for print isn’t just about using higher resolution. Print requires a different mindset and a deeper understanding of how ink interacts with paper.
Continue reading “Pro Tips: Designing for Print in a Digital World”
Rebranding Benefits: How Subtle Design Changes Can Create Big Impact
Have you noticed that Walmart’s brand colors are a little brighter? The typography on its logo is a little thicker? That’s because Walmart just went through a very public rebranding, and it has a lot of people talking.
Continue reading “Rebranding Benefits: How Subtle Design Changes Can Create Big Impact”
Window Shopping: Turn Your Storefront Into a Powerful Marketing Tool
You are walking down the street, and a bright, colorful sign catches your eye. In fact, you can’t miss it because it’s 10 feet high and adhered to the inside of the window of the store in front of you. That’s the power of window graphics. Continue reading “Window Shopping: Turn Your Storefront Into a Powerful Marketing Tool”
A Simple Way to High-Impact Personalized Mail
You want to personalize your print communications, but you’re just a small company. How can you create the level of precise targeting that is demanded by today’s customers? How do you know what they’re really interested in? Analyze your email metrics! Continue reading “A Simple Way to High-Impact Personalized Mail”
Font Choices Made Easy: Unlock the Secret to Professional Design
Designing a print piece can feel daunting, especially for those without design backgrounds. However, a few tips can help you chose the right fonts to create pieces that look professional and appealing, while communicating your message effectively. Continue reading “Font Choices Made Easy: Unlock the Secret to Professional Design”
When Long Copy Just Works Better
You may have noticed that marketing copy is getting shorter . . . most of the time. People are busy, so whether it’s headlines and subject lines, social media posts, or postcard copy, marketers are moving toward shorter copy that is more likely to get read. But every once in a while, longer copy outperforms shorter copy. Continue reading “When Long Copy Just Works Better”
Science Explains Why Name Personalization Works
We all know that personalizing your print marketing materials with someone’s name yields higher open and click-through rates. But have you ever wondered why? It has to do with the way our brains work, and it’s why name personalization will remain part of the marketing landscape for years to come. Continue reading “Science Explains Why Name Personalization Works”
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