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If you have spent any time reading about marketing strategy lately, you have probably come across terms like “omnichannel,” “multichannel,” “cross-channel,” and “integrated marketing.” They are often used interchangeably, which only adds to the confusion. But each one describes a meaningfully different approach, and knowing the difference can help you make smarter decisions about how you reach your customers. Continue reading “Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing” →

Leverage user-generated content in print to build a loyal customer community.

When it comes to input on which product to buy, who do shoppers trust most? Their friends and family. Sure, they are influenced by ads and marketing, but they are more likely to trust the people around them than the brands themselves. Continue reading “Reap the Benefits Of User-Generated Content in Print” →

Looking for that next step up in your product, service, or company brochure? Consider a gatefold. This is one of those design elements that seems fancy but is actually quite practical. Here’s what a gatefold is, why it works, and when you should consider using it. Continue reading “Creative Gatefolds That Get Attention” →

Between half and three-quarters of U.S. consumers belong to a loyalty program. Shoppers love these programs because they earn points and redeem offers. Businesses love loyalty programs because they keep customers coming back, driving increased customer value. Simply put, loyalty programs are a win-win—a successful program that benefits everyone. Continue reading “Loyalty Programs Benefit You and Your Customers” →

We all know how important it is to create targeted, relevant communications that increase customer engagement and boost sales. That means data, but what kind? There are three types of data, and for the best results, you want a mix of all three. Continue reading “Do You Have These Three Data Types?” →

In today’s digital age, does direct mail still have the power to influence buyers’ decisions? According to research from the United States Postal Service, the answer is yes. Eighty-nine percent (89%) of mail recipients say that relevant direct mail has moved them to take some kind of action. Continue reading “Motivate Consumers With Direct Mail – From Perusing to Purchasing” →

Your product packaging has less than two seconds to make an impression. Often, it’s less than one second. That’s not a guess, it’s backed by eye-tracking research that reveals exactly how shoppers interact with retail shelves. Continue reading “Create Retail Packaging That Stands Out in Less Than a Second” →

If you are selling products on the retail shelf, packaging is one of your most important faces to market. When buyers are making a decision between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to purchase another. Continue reading “5 Surprising Ways to Market with Packaging” →

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing deliver between 5x and 8x return on their marketing spend. Continue reading “For True Personalization, Look Beyond Demographics” →

The average person sees thousands of marketing messages every day. When the stack of mail lands on their kitchen counters, how do you make sure they pay attention to yours? Targeted, relevant content! One of the most effective ways to do this is targeting by generation. Continue reading “Age Is More Than a Number” →