Your product packaging has less than two seconds to make an impression. Often, it’s less than one second. That’s not a guess, it’s backed by eye-tracking research that reveals exactly how shoppers interact with retail shelves. Continue reading “Create Retail Packaging That Stands Out in Less Than a Second”
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Age Is More Than a Number
The average person sees thousands of marketing messages every day. When the stack of mail lands on their kitchen counters, how do you make sure they pay attention to yours? Targeted, relevant content! One of the most effective ways to do this is targeting by generation. Continue reading “Age Is More Than a Number”
7 Tips for Creating Headlines That Command Attention
In today’s digital age, when emails and social media dominate marketing communication, sending a physical postcard can be a refreshing and impactful way to connect with customers or prospects. With postcards offering limited space to communicate your message, however, the headline plays an out-sized role. It must grab the reader right out of the gate. Continue reading “7 Tips for Creating Headlines That Command Attention”
Data Proves Direct Mail Drives Online Sales
In today’s digital world, direct mail might seem like a relic. Who’s checking their mailbox when they have a phone in their hand? But here’s the reality: Direct mail is a powerful tool for driving people online. Continue reading “Data Proves Direct Mail Drives Online Sales”
The Ancient Roots of Today’s Paper-Based Packaging Craze
With today’s emphasis on recyclability in marketing and packaging materials, it’s almost hard to conceive that it wasn’t always this way. Continue reading “The Ancient Roots of Today’s Paper-Based Packaging Craze”
Information Retention: How Our Brains Prefer to Read in Print vs. Digital
Research shows our brains still prefer information on paper.
Continue reading “Information Retention: How Our Brains Prefer to Read in Print vs. Digital”
Pro Tips: Designing for Print in a Digital World
In today’s world of websites, social media, and mobile apps, digital design often takes center stage. But as more brands rediscover the value of print—for its permanence, tactile presence, and credibility—it’s important for designers to understand it. Designing for print isn’t just about using higher resolution. Print requires a different mindset and a deeper understanding of how ink interacts with paper.
Continue reading “Pro Tips: Designing for Print in a Digital World”
Rebranding Benefits: How Subtle Design Changes Can Create Big Impact
Have you noticed that Walmart’s brand colors are a little brighter? The typography on its logo is a little thicker? That’s because Walmart just went through a very public rebranding, and it has a lot of people talking.
Continue reading “Rebranding Benefits: How Subtle Design Changes Can Create Big Impact”
Window Shopping: Turn Your Storefront Into a Powerful Marketing Tool
You are walking down the street, and a bright, colorful sign catches your eye. In fact, you can’t miss it because it’s 10 feet high and adhered to the inside of the window of the store in front of you. That’s the power of window graphics. Continue reading “Window Shopping: Turn Your Storefront Into a Powerful Marketing Tool”
A Simple Way to High-Impact Personalized Mail
You want to personalize your print communications, but you’re just a small company. How can you create the level of precise targeting that is demanded by today’s customers? How do you know what they’re really interested in? Analyze your email metrics! Continue reading “A Simple Way to High-Impact Personalized Mail”
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