When preparing for a trade show, it is vital to make certain you have the proper materials and marketing supplies to draw in and engage your audience effectively. Without the appropriate signage and presentation supplements, even the most convincing salesperson will struggle to generate interest in their products from their intended audience. Continue reading “Great Ideas to Make an Impact at Your Next Trade Show or Event”
When you’re deciding how to budget your advertising dollars, there are a lot of important factors to take into consideration. One of them is, what type of marketing tools will you use to boost sales?
By now, all companies have either successfully made the transition into digital advertising or are no longer around. It’s as simple as that. The Digital Age is here and it’s expanding by the day. Although online advertising is a must nowadays, that doesn’t mean traditional means of promotion should be ignored. In fact, as one of the leading commercial printing companies servicing Philadelphia and the surrounding areas, we’re here to tell you that direct mail is still one of the most effective ways to reach your target audience in the Digital Age. Continue reading “Why Direct Mail is Still an Effective Marketing Tool in the Digital Age”