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From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of print.
Continue reading “Print: Bringing Emotional Engagement in an Impersonal Digital World”
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy.
Continue reading “Five Steps to Crafting Effective Marketing Copy”
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do.
Continue reading “4 Things Direct Mail Does That Email Can’t”
Want to know just how quickly customers make decisions about products on the retail shelf? Turn to eye-tracking studies. In these studies, participants wear special head gear that tracks their eye movements.
Continue reading “Creating Retail Packaging That Stands Out in Less Than a Second”
Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it? Understanding why customers defect to competitors is the first step in retaining them, so let’s look at four key reasons you might be losing customers without realizing it.
Continue reading “4 Reasons Your Customers Might Be Defecting”
Every day for a year or more, your promotional calendars can have the attention of your favorite customers and prospects. They’ll provide pleasing images, a visual place to track events, and easy access to your firm’s information. Continue reading “How Promotional Calendars Can Boost Your Sales”
When preparing for a trade show, it is vital to make certain you have the proper materials and marketing supplies to draw in and engage your audience effectively. Without the appropriate signage and presentation supplements, even the most convincing salesperson will struggle to generate interest in their products from their intended audience. Continue reading “Great Ideas to Make an Impact at Your Next Trade Show or Event”
When you’re deciding how to budget your advertising dollars, there are a lot of important factors to take into consideration. One of them is, what type of marketing tools will you use to boost sales?
By now, all companies have either successfully made the transition into digital advertising or are no longer around. It’s as simple as that. The Digital Age is here and it’s expanding by the day. Although online advertising is a must nowadays, that doesn’t mean traditional means of promotion should be ignored. In fact, as one of the leading commercial printing companies servicing Philadelphia and the surrounding areas, we’re here to tell you that direct mail is still one of the most effective ways to reach your target audience in the Digital Age. Continue reading “Why Direct Mail is Still an Effective Marketing Tool in the Digital Age”
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