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In the world of print, visual appeal often takes the spotlight. Yet the sense of touch can be equally powerful.
Haptic perception, or the sense of touch, is a fundamental aspect of human interaction with the physical world. When applied to printed materials, this sensory experience creates a deeper and more memorable connection between the consumer and the brand. Continue reading “The Power of Touch: How Finishing Increases the Power of Print”
Quick! Which is more important to buyers? Price or their relationship with you? If you said price, you’d be wrong. That’s why staying in touch with customers, even when you aren’t selling something, is so important.
Continue reading “Got Trust? When It Comes to Buyers, Brand Trust Outweighs Discounts”
When it comes to input on which product to buy, who do shoppers trust most? Their friends and family. Sure, they are influenced by ads and marketing, but they are more likely to trust the people around them than the brands themselves.
Continue reading “Reap the Benefits of User-Generated Content in Print”
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.
Continue reading “5 Surprising Ways to Market with Packaging”
As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data doesn’t, by itself, generate success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text but still not get the desired results. What’s the secret? Instead of marketing to demographics, market to people.
Continue reading “For True Personalization, Look Beyond Demographics”
Ready for some great news? Despite an overall decline in mail volume, the U.S. Postal Service (USPS) reports that revenue from marketing mail has actually risen. It’s up 4.9% ($681 million) over the previous year. In other words, businesses are generating more profit while sending fewer direct mail pieces.
From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of print.
Continue reading “Print: Bringing Emotional Engagement in an Impersonal Digital World”
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy.
Continue reading “Five Steps to Crafting Effective Marketing Copy”
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do.
Continue reading “4 Things Direct Mail Does That Email Can’t”
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