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Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you use direct mail and email together. Here are five ways to combine the two channels and achieve great results. Continue reading “Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email” →

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them. Continue reading “Does Your Data Answer the Right Questions?” →

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the average person gets between 100–150 emails daily. That can be overwhelming. If people unsubscribe, how do you win them back? One proven strategy is to use oversized postcards.

Let’s look at the example of one fictional wellness center, Serenity Springs, that successfully used this strategy. (Example based on real numbers.)

Serenity Springs targeted dormant customers, defined as those who had not been active in at least six months. To this group, it sent 6″ x 9″ postcards featuring a serene and relaxing image of a waiting room. Comfortable seating lined the soft green walls, and toward the back of the room was a water feature with sparkling water cascading over smooth stones. The headline read: “Reclaim Your Wellness Journey!” The messaging included a clear offer (“Book Your Appointment Today!”) and a time-sensitive call to action (“50% Off — First 25 Customers Only!” Thanks to this postcard, Serenity Springs achieved a 500% increase in ROI and an increase of 140% in customer revenue.

It’s for Small Companies, Too!

Do you need to be a large company to get these results? No, you don’t. Even small and mid-sized companies can achieve similar results by working with us using simple data management solutions. (Just ask us how!)

The effectiveness of oversized postcards should be no surprise. Due to their size alone, they are the first pieces of mail you see in your mailbox or desk at work. Their larger format provides plenty of room for colorful and eye-catching images, and their extra design space provides room for high-impact messaging.

Here are some design tips for making the most of oversized mailers:

• Keep it simple — don’t clutter up the design.
• Highlight the offer and make it easy to see.
• Don’t forget the call to action.

Want to learn more about using large-format postcards to win back lapsed customers? Let’s talk about a strategy that will work for you!

In today’s digital age, when emails and social media dominate marketing communication, sending a physical postcard can be a refreshing and impactful way to connect with customers or prospects. With postcards offering limited space to communicate your message, however, the headline plays an out-sized role. It must grab the reader right out of the gate. Continue reading “7 Tips for Creating Headlines that Work” →

More than 92% of U.S. businesses use social media for marketing. You may be one of them. But how intentional are your efforts? How should you be integrating social media with your other channels, such as print and email? Before answering that question, it’s important to understand the role social media plays so you can put it in its proper place. Continue reading “Is It Time to Get Your Social Media On?” →

Did you feel that? It was a seismic shift in the future of packaging. It’s new legislation that does the following: Continue reading “Stay Ahead of the Curve! Switch to Paper-Based Packaging” →

We all know that personalizing your print marketing materials with someone’s name yields higher open and click-through rates. But have you ever wondered why? It has to do with the way our brains work, and it’s why name personalization will remain part of the marketing landscape for years to come. Continue reading “The Science Behind Why Name Personalization Works” →

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. Continue reading “The Power of Print: Why Reading on Paper Still Matters” →

We’ve all been hearing about the use of artificial intelligence (AI) programs like ChatGPT to write marketing copy. Often, the focus is on digital channels like email, social media, and the web. But as we will see, AI’s greatest benefits may be for print. Continue reading “Why AI and Print Are a Great Pair” →