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The Science Behind Why Name Personalization Works

We all know that personalizing your print marketing materials with someone’s name yields higher open and click-through rates. But have you ever wondered why? It has to do with the way our brains work, and it’s why name personalization will remain part of the marketing landscape for years to come. Continue reading “The Science Behind Why Name Personalization Works”

The Power of Print: Why Reading on Paper Still Matters

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. Continue reading “The Power of Print: Why Reading on Paper Still Matters”

Ditch the Guesswork: How Data Can Transform Your Marketing Game

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data. Continue reading “Ditch the Guesswork: How Data Can Transform Your Marketing Game”

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Tiger Printing Group is a full-service commercial printing company centrally located between Allentown and Philadelphia in the Mid-Atlantic region. We use the latest in printing technologies to deliver your message.

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Tiger Printing Group, LLC
  • 65 West Madison Avenue
  • Telford, PA 18969
  • Phone: 215-799-0500
  • Fax: 215.799.0533
  • Email: info@tigerpg.com