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We all know that personalizing your print marketing materials with someone’s name yields higher open and click-through rates. But have you ever wondered why? It has to do with the way our brains work, and it’s why name personalization will remain part of the marketing landscape for years to come. Continue reading “The Science Behind Why Name Personalization Works” →

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. Continue reading “The Power of Print: Why Reading on Paper Still Matters” →

We’ve all been hearing about the use of artificial intelligence (AI) programs like ChatGPT to write marketing copy. Often, the focus is on digital channels like email, social media, and the web. But as we will see, AI’s greatest benefits may be for print. Continue reading “Why AI and Print Are a Great Pair” →

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data. Continue reading “Ditch the Guesswork: How Data Can Transform Your Marketing Game” →

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you’re fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference. Continue reading “Crafting Copy that Converts: Details Matter” →

When you look at any printed material, what catches your attention first? Often, it’s the bullet points. These concise and impactful lists naturally draw the eye, making them a key element in any layout. Continue reading “The Right Way to Use Bullet Points” →

While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Research found that if you aren’t personalizing your direct mail, you’re at a competitive disadvantage. Continue reading “Still Hesitating on Personalization?” →

In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness, compassion, and optimism resonate with today’s consumers. Here are five strategies to infuse positivity into your print and digital designs. Continue reading “How Positive Messaging Can Elevate Your Brand” →

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. Continue reading “7 Tips for Big Results on a Small Budget” →

In today’s digital age, does direct mail still have the power to influence buyers’ decisions? According to research from the United States Postal Service, the answer is yes. Eighty-nine percent (89%) of mail recipients say that relevant direct mail has moved them to take some kind of action. Continue reading “Motivate Consumers With Direct Mail – From Perusing to Purchasing” →