The Digital Side of Offset Printing

Despite the societal shift into all things digital, offset printing still reigns when it comes to large-scale, high quality jobs. The devices themselves haven’t changed much over the past few decades, but the advent of digital pre and post press technologies aid and enhance the process as a whole.

 

The digital vs. offset printing argument is a hot topic in the industry, but that discussion is muted as far as we’re concerned here at Tiger Printing Group. Pitting them against one another doesn’t make sense, because it’s not a matter of which is better. Both types of printing are useful for their own respective functions, and since we provide a multitude of services that require both techniques, we’re more focused on how they can be used in conjunction together, and how we can implement digital advantages into the offset process as a whole.
In other words, as far as offset printing goes, when it comes time to run the machine, the process is no different than it was 20 or 30 years ago. However, the accoutrements which aid in the efficient running of the press itself are vastly updated and digitized in the contemporary printing operation.

 

For one, all of the prepress work is now digital.

 

When it comes to short editions, a digital press is your best bet. So if you only need 250 copies of a brochure printed, we’ll use our Kodak NexPress 2500, and that’ll get the job done just fine. But say you decide it’s time to print a hundred thousand copies of that same brochure. Now it’s time to go to the offset press.

 

Because of the industry’s advances in technology, making that switch is as easy—and consistent—as ever. Whereas in the past, scaling your project up from press A to the offset would’ve undoubtedly created a change in consistency, today you can rest assured knowing that the colors and quality from your offset run will look identical to that of the previous digital run of 250.

 

Furthermore, our online storefront allows us to access jobs that you already have stored there with the click of a mouse. With help from today’s tools, the overall process couldn’t be much easier, and feasible, for businesses of any size.

 

There are a variety of other benefits that come along with offset printing:

  • Economy of scale
  • Consistent product quality
  • Aqueous coating—which allows quick production and faster deliveries
  • Custom PMS color matches
  • Variety of substrates
  • Larger format projects

 

Whether you’re printing hundreds or thousands of pieces, the impact that digital printing and digital prepress have made on our industry allow your job to be more economic and relevant for your marketing campaign than ever before.

 

Most importantly of all, when you go with Tiger Printing Group, you’re ensuring that a highly trained and knowledgeable, and personable staff has its hands on your product. With the big box print shops, you never know who could be handling your job. Our employees know their clients on individual bases, and learn about, and cater to, their specific needs.

 

When it comes to printing, consistency is the name of the game. We take every measure possible to ensure a consistent product that will utterly impress your clientele. Get in touch today to learn more about utilizing the digital and offset presses at Tiger Printing Group.

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