Retail is one of the most dynamic and complicated industries in the U.S. On one hand, it’s just about business, but on the other hand, it’s about creativity and consumer relationships, persuasion, and engagement with the brand and the products. These two hands of retail are interdependent — if the creativity and consumer engagement falters, so does the bottom line, and the same is true in reverse. Television, radio, and digital are all valuable and fruitful marketing media for retail businesses, effectively informing and persuading potential customers to visit the store; however, that is only the first step towards a purchase. So, what can companies use to convince the customers to buy something once they cross the threshold? Continue reading “Why You Should Invest in Developing Eye-Catching & Informative In-Store Graphics”
The saying, “You never have a second chance to make a first impression,” rings truest when a company is trying to expand its brand and market itself to consumers. Marketing is a task with which most businesses struggle because consumers’ needs, wants, and perspectives are always changing while their attention wanders. Unfortunately, this is the nature of the consumer, which means that businesses striving to make a successful “first touch” with their target consumers must grab the consumers’ attention faster and take hold of their attention longer than the competitors vying for their business.
We’re at it again. Introducing our newest addition, HP’s FB750 98” wide press!
We are proud to announce that we’ve completed our conversion to processor-less printing plate technology. The conversion has eliminated the processing step of making plates, the usage of chemicals and the consumption of water.
When you design a brochure for your business, you need to make a big impression in a small space. The right brochure will be unique, eye-catching, and intriguing. It will make customers want to know more about your business.
Here are five helpful tips from Tiger Printing Group, a trusted provider of digital printing near Philadelphia, PA since 2002.
The number one way to grow your business is to develop a relationship with your customers. Don’t rely on one or two brief interactions to keep them coming back! Instead, cultivate a positive connection with a regular newsletter.
In the modern world, your business is competing with a thousand other organizations for your customers’ attention. To create an amazing customer experience, you need to learn more about the people who buy from your business and create personalized promotional items that will truly stand out.
While print and social media can fight for your marketing dollars, they don’t have to battle it out for your customers. Continue reading “Is Social Media Print’s New Best Friend?”
Back in February, Tiger Printing Group was awarded the Harleysville Community Fire Company Good Neighbor Award for 2018. John Orr and Craig Lindsay of Tiger Printing Group accepted this year’s award on behalf of the company. Every year, Harleysville awards one of their residents or companies that demonstrates a need to give back through volunteer or part-time firefighting.
When we at Tiger Printing Group think about impressive direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces.