Is Social Media Print’s New Best Friend?

While print and social media can fight for your marketing dollars, they don’t have to battle it out for your customers. In fact, we at Tiger Printing Group, one of the best commercial printing companies servicing Warminster, PA, believes using them together can make your marketing more effective. Here are five ways that print and social media can work together.

 

  1. Driving Traffic to Social Media

 

Oftentimes, print is what drives traffic to your social media sites. Whether it is through direct mail, store signage, or company invoices, print is often your customer’s first exposure to your social media presence.

 

  1. More Channels Increases Reach

 

Even though the world we live in today is tech-driven, not everyone uses social media or uses it on a regular basis. Using print can ensure that you are reaching the largest swath of your audience as possible. As the old adage goes, “Don’t put all of your eggs in one basket.”

 

  1. Repetition

 

Studies show that reinforcing your message across multiple channels boosts response rates, increases brand awareness and improves engagement. The harmonious blend of print

and social media, along with other traditional and digital media, is more effective than any single channel alone.

 

  1. Credibility

 

Survey after survey shows that consumers still trust print more than they trust online media. A survey conducted by Ball State University’s Center for Media Design in coordination with

ExactTarget found that even Millennials are more likely to be influenced to make purchase decisions based on communications they receive by email and direct mail rather than through social media advertising.

 

  1. Staying Power

 

Your message on social media can quickly disappear. Print has staying power. Your direct mail piece might live on someone’s desk or bulletin board for weeks or months.

 

You shouldn’t have to decide between choosing one of print or social media. Understanding when and where to use each channel is the key to getting the best results. If you are interested in our digital printing services in Allentown, PA, we encourage you to give our team at Tiger Printing Group a call today at 215-799-0500.

 

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