Retail is one of the most dynamic and complicated industries in the U.S. On one hand, it’s just about business, but on the other hand, it’s about creativity and consumer relationships, persuasion, and engagement with the brand and the products. These two hands of retail are interdependent — if the creativity and consumer engagement falters, so does the bottom line, and the same is true in reverse. Television, radio, and digital are all valuable and fruitful marketing media for retail businesses, effectively informing and persuading potential customers to visit the store; however, that is only the first step towards a purchase. So, what can companies use to convince the customers to buy something once they cross the threshold?
At Tiger Printing Group, we have experience providing top-of-the-line commercial printing services to retail businesses in the Philadelphia region. As such, we know that one of the most effective methods for guiding customers through the store and to the register is eye-catching and informative in-store graphics and signage.
Enhancing Consumer Experience
It has been a known truth in retail that consumers buy with their eyes. However, in this digital world, their eyes are hiding behind computers and smartphones, making it much more critical for traditional brick-and-mortar retailers to enhance the consumer experience with graphics that create environments consumers would like to visit again and again. Compelling in-store graphics must wear many hats to lead consumers down the sales funnel successfully. They should be colorful, attractive, and informational, and they should endorse the quality and authenticity of the products. Additionally, they should provide a sense that the store and the products are elevated above all other alternatives.
Fortunately, Tiger Printing Group has the technology, materials, and expertise to perform large-format printing services in the Philadelphia area at competitive prices for commercial businesses.
Advantages of Large-Format In-Store Graphics
Here are a few of the benefits of using printed large-format graphics:
Exceptional in-store graphics and window displays are challenging to get right, as their jobs are highly conceptual and dependent on a delicate balance ethos, pathos, and logos. However, partnering with the creative and experienced professionals and specialty printers at Tiger Printing Group can give your in-store graphics the qualities they need to catch your consumers’ eyes and bring them from the entrance to the exit with a purchase in tow.