When looking to differentiate yourself amongst the competition, having the best marketing materials is critical. Whenever you find yourself trying to guide consumers along the buyer’s journey, know that having the right tools can make all the difference in making a conversion. While there are many options to choose from nowadays, variable personalized printing offers the greatest return on investment (ROI), and here’s why:
Particularly with variable personalized printing or variable data printing (VDP), as it is also known, there are endless possibilities with what can be created. To stand out compared to the competition, having a strong sense of branding is the first step. By building brand recognition, it creates a level of trust between your company and the consumer prior to expecting anything from them.
Once that brand recognition is built, marketers can create targeted campaigns depending on where their consumers fall in the buyer’s journey or even their past interactions with the company. For instance, this may be a personalized mailer saying, “Thank you for attending our recent virtual event. We’d love to get your feedback!” On the other hand, if the consumer has shown interest in some emails that correspond to particular services offered, then sending them more information on those services may be most effective.
Additionally, since the content can be fully customizable to your brand’s needs, there is the opportunity for direct mail subscriptions. Through mail subscriptions, your brand can build a regular newsletter filled with the latest updates on what your company has to offer. One of the best features of this is allowing your customers to choose what information they opt-in for, so you can build their customer profile in the process.
Through the creation of customized content, messaging can be more impactful, relevant, and consequently more effective when reaching the end customer. As a result, it can prove to be the most valuable investment for your brand. In fact, this form of marketing can be very cost-effective across several applications.
Last, but not least, we’d like to provide you with some tips to help you improve your variable personalized printing campaign.
Get Quality Materials Every Time with Tiger Printing Group!
With Tiger Printing Group, a premier commercial printing company in the Philadelphia, PA, area, you can rest assured that your marketing materials will always be high quality and that the price-point is competitive. Because we have cutting-edge technology and some of the sharpest printers, our team can deliver crisp, clean prints to you.
On top of that, we offer competitive pricing while utilizing environmentally friendly practices throughout our business. Essentially, when you choose us for your digital printing services, you will be blown away by the personalization that can be achieved through print!