Great Ideas to Make an Impact at Your Next Trade Show or Event

When preparing for a trade show, it is vital to make certain you have the proper materials and marketing supplies to draw in and engage your audience effectively. Without the appropriate signage and presentation supplements, even the most convincing salesperson will struggle to generate interest in their products from their intended audience.

Tiger Printing Group is a leading provider of marketing materials and printing services to marketers and sales professionals wishing to increase their impact and improve their sales. With our state-of-the-art printing facilities, we will provide you with effective advertising on a multitude of mediums. We print large banners in high-definition format and offer custom-sized poster printing in Philadelphia, PA, and the surrounding region.

Here are some of the ways to improve your trade show or event presentations:

Develop and Implement a Cohesive Sales Strategy

It is crucial to outline your goals before participating in a trade show or event. While strategizing your approach, make sure to implement a consistent theme related to your product line or the company you represent. This can be partially accomplished by the implementation of marketing materials throughout the display that emphasize your mission statement, your product, and the benefits it can bring to those that purchase it. A cohesive strategy will encompass all aspects of your presentation and will not only draw attention but be able to amplify your sales message. Colorful brochures, hanging signs from the ceiling, impressive table displays, and stand-out product placement are all important elements in attracting and maintaining a target audience for the products or services you intend to sell.

Use a Banner or Large Display to Draw Attention to Your Booth or Display 

In order to be able to sell your product or service, your display must first be able to draw attention to your business or services. The utilization of a large printed banner will not only bring customers to your presentation but will also be able to clarify your message and bring an identity to it. Using a large printed display with the product or service you are selling, with a small synopsis of the benefits it can provide, will make a lasting impression on your potential customers allowing them to identify you with a service or product they want to receive.

Rely on Promotional Materials to Provide Clarity and Maintain Awareness of Your Product or Service

Explaining to a prospective customer, what product or service you are offering is very important, yet without the proper visual materials, many times a sales message will often be misunderstood or forgotten following the initial presentation. Colorful brochures or other marketing materials can significantly impact the prospective customer’s retention of the information you have just provided to them. Referencing a brochure or other marketing material has been shown to substantially increase sales when performing follow-ups with those that a salesperson has met at a trade show or event.

Increase Your Sales With Effective Marketing Materials from Tiger Printing Group

Tiger Printing Group offers many products that can assist a salesperson or presenter with their trade show or event presentation. Our services include but are not limited to the production of custom banner stands, backdrops, and skirt or table coverings. We can also provide cut-outs where the salesperson or company spokesperson can be pictured next to the product or service that is being sold. With years of experience in the printing industry, we will be able to provide your business with the tools it needs to be successful at a trade show or sales event. Our print staff also has extensive knowledge of most marketing techniques and can provide unique insights to your organization while you are planning for an upcoming event. Our team will always ask about your intended goals and adapt our printing to meet your sales needs. With our comprehensive printing skillset, we will become your source for marketing supplies and promotional materials. For more information about what Tiger Printing Group can offer your business, contact us now!