What Are The 5 Dimensions of Print?

At Tiger Printing Group, we understand that one of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world or with large format printing in Philadelphia, PA, and continues to make print an important piece of the marketing puzzle.

Here are five dimensions of print that you can use to engage and delight your audiences when you rely on the printing services of Tiger Printing Group.

  1. Texture. Paper stock comes in many textures — from sleek coated stocks; to classic cottons, linens, and laids to the raw, earthy feel of uncoated, unbleached stocks. Use texture to help tell your marketing story.
  1. Scent. Scent marketing is a growing industry that uses aroma as a subtle but highly effective marketing tool. Scents like coffee, cinnamon, and pine can be used to trigger emotion. When included inside the mailing envelope or direct mail piece, it can trigger positive associations and increase sales.
  1. Color. The use of color goes beyond ink on paper. Consider how colored envelopes and stocks can be used to make your message pop. Want to create a particularly dramatic effect? Consider the impact of white text and graphics on black stock. POW!
  1. Video. There are many ways to send recipients to video in a printed piece. You can use augmented reality (AR), QR Codes to mobile video, even embedded video screens in the piece itself. Print and video go great together.
  1. Dimension. Nothing stands out in the mailbox like a piece of dimensional mail. Whether it is a thick envelope, a beautifully printed box, or a pop-up cube, anything beyond the typical flat mailer draws immediate attention and shouts “OPEN ME!” Recipients can’t wait to see what’s inside.

Print isn’t just four-color ink on plain stock anymore. It offers a multi-sensory experience that excites and engages your audience. Which one of these sensory experiences would benefit your next marketing campaign?

Give our team at Tiger Printing Group a call today at 215-809-3716 to learn more about large format printing service near Allentown, PA and many other printing services.

3 Design Ideas to Help Your Business Stand Out in 2018

Have you made a plan to expand your business in 2018? Now that January is almost over, it’s time to embrace a fresh new look for both your company and your marketing materials! Read on to learn three new ideas to give your business a whole new look this year.

 

  • Customize your walls. Did you know that digital printing in Warminster, PA can help you create wall graphics that are bold, bright, and totally help your customers remember your interior? It’s true! Tiger Printing Group has recently partnered with HP Design Suite to offer custom wall art designed by you and easily installed. Don’t settle for run-of-the-mill wallpaper; get a new interior that’s one-of-a-kind!

 

  • Personalize. Add a personalized message to your marketing material for a better response. You can base your message on demographics or purchasing trends.

 

  • Help your mailers go green. There’s nothing customers love more than knowing that the mail they receive was responsibly printed. Tiger Printing Group is one of the first printing services in Warminster, PA to make environmental responsibility a cornerstone of our business. Give our team a call to learn more about how switching to Tiger Printing Group can help lower your carbon footprint and lend the Earth a helping hand!

 

Now is the time to embrace a fresh new design for 2018. Our team at Tiger Printing Group is here to support your vision! Give us a call today at 215-809-3716 or browse our website to view our services so you can start making 2018 the year in which your business pull ahead with a stunning new design.