Ready for some great news? Despite an overall decline in mail volume, the U.S. Postal Service (USPS) reports that revenue from marketing mail has actually risen. It’s up 4.9% ($681 million) over the previous year. In other words, businesses are generating more profit while sending fewer direct mail pieces.
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Serving Our Clients since 2002
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Print: Bringing Emotional Engagement in an Impersonal Digital World
From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of print.
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Five Steps to Crafting Effective Marketing Copy
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy.
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4 Things Direct Mail Does That Email Can’t
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do.
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Creating Retail Packaging That Stands Out in Less Than a Second
Want to know just how quickly customers make decisions about products on the retail shelf? Turn to eye-tracking studies. In these studies, participants wear special head gear that tracks their eye movements.
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4 Reasons Your Customers Might Be Defecting
Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it? Understanding why customers defect to competitors is the first step in retaining them, so let’s look at four key reasons you might be losing customers without realizing it.
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The Benefits of Using a Commercial Printing Company for Your Small Business
If you already have a printer or two in your office, you may not feel the need to seek out a commercial printing company. However, there are many benefits to hiring a company to help with custom printing for small businesses. Not only will they help with large format display printing, but their quality services can help your company run smoother than ever before. Here are four ways that a printing company can help you out.
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How Promotional Calendars Can Boost Your Sales
Every day for a year or more, your promotional calendars can have the attention of your favorite customers and prospects. They’ll provide pleasing images, a visual place to track events, and easy access to your firm’s information. Continue reading “How Promotional Calendars Can Boost Your Sales”
Enhance Your Business with Variable Personalized Printing
When looking to differentiate yourself amongst the competition, having the best marketing materials is critical. Whenever you find yourself trying to guide consumers along the buyer’s journey, know that having the right tools can make all the difference in making a conversion. Continue reading “Enhance Your Business with Variable Personalized Printing”
Tiger Printing Group Invests in the Future
Tiger Printing Group has recently invested in its large format printing services to provide even more high-quality products to meet your marketing needs. Continue reading “Tiger Printing Group Invests in the Future”
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